The purpose of this personal reflection is to enable you to evaluate your learning
experience, and outcomes and to develop a plan of how you integrate marketing learning
into the workplace.
Reflection on experience, outcomes and how students intend to integrate learning in
1. Reflection on your learning experience (5%)
2. Reflection on your learning outcomes (10%)
3. Reflection on your intention to integrate marketing learning into the
workplace (15%).
a. Includes a self reflection on your personal brand as an MBA with Marketing
capability.
A detailed rubric and assessment guide are available on Blackboard.
Reflection on experience, outcomes and how students intend to integrate learning in the
workplace.
1. Reflection on your learning experience (5%)
2. Reflection on your learning outcomes (10%)
3. Reflection on your intention to integrate marketing learning into the
a. Reflect on yourself as a brand: You as an MBA qualified
professional with Marketing capability. Conduct a personal SWOT/TOWS
integration of the skills learned.
Note that when reflecting on your leaning, particularly outcomes, you may choose to
focus on those aspects of marketing that most resonated with you. Be sure to apply
academic referencing to your submission. The grade weighting per section is indicated
as shown above.
Note: The grading of this reflection consists of your clear depiction of expectations,
learning experience and intention to integrate. You can provide examples where
appropriate. What we are seeking is your honest appraisal of your learning and a
demonstration that you have understood important marketing concepts that you feel
resonate with your learning experience. Providing academic referencing ensures that
you review the literature prior to your reflection to reinforce the concepts and insights
attributed to them and realised by yourself throughout the course.
When reflecting on your leaning, particularly outcomes, you may choose to focus on
those aspects of marketing that most resonated with you. Be sure to apply academic
referencing to your submission. The grade weighting per section is indicated as shown
above. Also, in section 3, where you conduct a self-assessment of your personal brand as
an MBA with Marketing capability, ensure that you are open, honest and reveal yourself
to the reader. In this way your action plan will have greater meaning.
A rubric will be provided on Blackboard.
Marketing: Rubric Assessment 3: Reflection (written report)
Reflection (30%)
Criterion NNN Pass Credit Distinction High Distinction
Depth of Reflection
20%
Response
demonstrates a lack of
reflection on, or
personalization of, the
theories, concepts,
and/or strategies
presented in the
course materials to
date. Viewpoints and
interpretations are
missing, inappropriate,
and/or unsupported.
Examples, when
applicable, are not
provided.
(<10)
Response demonstrates
a minimal reflection on,
and personalization of,
the theories, concepts,
and/or strategies
presented in the course
materials to date.
Viewpoints and
interpretations are
unsupported or
supported with flawed
arguments. Examples,
when applicable, are not
provided or are
irrelevant to the
assignment.
(10)
Response demonstrates
a general reflection on,
and personalization of,
the theories, concepts,
and/or strategies
presented in the course
materials to date.
Viewpoints and
interpretations are
supported. Appropriate
examples are provided,
as applicable. (12)
Response demonstrates
an in-depth reflection
on, and personalization
of, the theories,
concepts, and/or
strategies presented in
the course materials to
date. Viewpoints and
interpretations are
insightful and well
supported. Clear,
detailed examples are
provided, as applicable.
(14)
Response demonstrates an
in-depth reflection on, and
personalization of, the
theories, concepts, and/or
strategies presented in the
course materials to date.
Viewpoints and
interpretations are insightful
and well supported. Clear,
detailed examples are
provided, as applicable.
Reads as exceptionally
open and cohesive self-
analysis and application of
learning.
(> or = 16)
20
Required
Components:
Learning
experience,
outcomes and
intended
application: a self
analysis of yourself
as a brand, an
MBA with
Marketing
Capability
.
40%
Response excludes
essential components
and/or does not
address the
requirements indicated
in the instructions.
Many parts of the
assignment are
addressed minimally,
inadequately, and/or
not at all.
(<20)
Response is missing
some components
and/or does not fully
meet the requirements
indicated in the
instructions. Some
questions or parts of the
assignment are not
addressed. Not all
components are
adequately addressed.
(20)
Response includes all
components and meets
all requirements
indicated in the
instructions. Each
aspect of the
assignment is
addressed. All
components are
included, as required.
Lacks openness and
insight where required.
(24)
Response demonstrates
an in-depth reflection
on, and personalization
of, the theories,
concepts, and strategies
presented in the course
materials. Viewpoints
and interpretations are
insightful and well
supported. Clear,
detailed examples are
provided, as applicable.
Open insights presented
on the student’s self-
evaluation
(28)
Response demonstrates an
in-depth reflection on, and
personalization of, the
theories, concepts, and/or
strategies presented in the
course materials.
Viewpoints and
interpretations are insightful
and well supported. Clear,
detailed examples are
provided, as applicable. A
mature, insightful, open and
candid self-evaluation is
presented, demonstrating
and open, honest intention
to address issues
surrounding the integration
40
of learning.
(> or = 32)
Structure
10%
Reader cannot
understand the
foundations of the
topics from the
information provided.
Poor logic. No
evidence provided to
support arguments.
Unclear conclusions
and recommendations
(<5)
Basic intent covered;
analysis and arguments
could be more
convincing with some
evidence provided.
Generic or somewhat
irrelevant conclusions
and recommendations
(5)
Reader understands the
arguments presented
through focused
analysis and evidence.
Relevant conclusions
and recommendations
which are a mix of
generic and specific.
(6)
Marketing for Managers Assessment Task 3: Reflection 代写
Reader has a good
sense of the analysis
and evidence which is
well discussed in
argument. Insights are
drawn from synthesised
information.
Relevant and specific
conclusions and
recommendations
(7)
Readers’ understanding of
the analysis and arguments
is clear; logical and well
organised; detailed and
insightful analysis;
structured arguments;
synthesis.
Insightful conclusions and
recommendations drawing
well from the discussion
(> or = 8)
10
Writing mechanics
10%
Layout is confusing.
Logic, flow & use of
language difficult.
Many spelling/
grammar errors.
(<5)
Layout is adequate with
acceptable logic flow
and use of language.
Some misspellings
grammatical errors.
(5)
Overall presentation is
easy to digest; language
succinct and well
chosen. Less than four
errors.
(6)
Good presentation,
content and language
easy to read and draw
conclusions. No more
than two errors.
(7)
Overall style and use of
language encourages ease
of comprehension and
insightful conclusions.
(> or = 8)
10
Referencing
10%
No evidence provided
to support arguments.
Sources don’t support
the research question.
(<5)
Arguments could be
more convincing; some
evidence provided.
Appropriately and well
referenced with credible
resources.
(5)
Reader understands
arguments presented
through focused
evidence. Range of high
quality resources to
support evidence.
(6)
Reader has a good
sense of the evidence
which is well discussed
in argument. Thorough
coverage of the topic,
with references to
support robust analysis.
(7)
Readers’ understanding of
the evidence and
arguments is clear.
Comprehensive coverage
of the topics supported by
references well used in the
structure of the argument.
Creative and engaging.
(> or = 8)
10
Evidence and
Practice
10%
Response shows no
evidence of synthesis
of ideas presented and
insights gained
Response shows little
evidence of synthesis of
ideas presented and
insights gained
Response shows
evidence of synthesis of
ideas presented and
insights gained
Response shows strong
evidence of synthesis of
ideas presented and
insights gained
Response shows strong
evidence of synthesis of
ideas presented and
insights gained throughout
10
throughout the entire
course. No
implications for the
respondent's overall
teaching practice are
presented, as
applicable.
(<5)
throughout the entire
course. Few implications
of these insights for the
respondent's overall
teaching practice are
presented, as
applicable.
(5)
throughout the entire
course. The implications
of these insights for the
respondent's overall
teaching practice are
presented, as
applicable.
(6)
throughout the entire
course. The implications
of these insights for the
respondent's overall
teaching practice are
thoroughly detailed, as
applicable.
(7)
the entire course. The
implications of these
insights for the
respondent's overall
teaching practice are
thoroughly detailed, as
applicable.
(> or = 8)
100
Out of
30
Criteria Superior (54-60 points) Sufficient (48-53 points) Minimal (1-47 points) Unacceptable (0 points)
Depth of
Reflection
(25% of TTL
Points)
___/15
Response demonstrates an in-
depth reflection on, and
personalization of, the theories,
concepts, and/or strategies
presented in the course materials
to date. Viewpoints and
interpretations are insightful and
well supported. Clear, detailed
examples are provided, as
applicable.
Response demonstrates a general
reflection on, and personalization of,
the theories, concepts, and/or
strategies presented in the course
materials to date. Viewpoints and
interpretations are supported.
Appropriate examples are provided, as
applicable.
Response demonstrates a minimal
reflection on, and personalization
of, the theories, concepts, and/or
strategies presented in the course
materials to date. Viewpoints and
interpretations are unsupported or
supported with flawed arguments.
Examples, when applicable, are
not provided or are irrelevant to
the assignment.
Response demonstrates a lack of
reflection on, or personalization of,
the theories, concepts, and/or
strategies presented in the course
materials to date. Viewpoints and
interpretations are missing,
inappropriate, and/or unsupported.
Examples, when applicable, are not
provided.
Required
Components
(25% of TTL
Points)
___/15
Response includes all components
and meets or exceeds all
requirements indicated in the
instructions. Each question or part
of the assignment is addressed
thoroughly. All attachments
and/or additional documents are
included, as required.
Response includes all components and
meets all requirements indicated in the
instructions. Each question or part of
the assignment is addressed. All
attachments and/or additional
documents are included, as required.
Response is missing some
components and/or does not fully
meet the requirements indicated
in the instructions. Some
questions or parts of the
assignment are not addressed.
Some attachments and additional
documents, if required, are
missing or unsuitable for the
purpose of the assignment.
Response excludes essential
components and/or does not address
the requirements indicated in the
instructions. Many parts of the
assignment are addressed minimally,
inadequately, and/or not at all.
Structure
Writing is clear, concise, and well
organized with excellent
sentence/paragraph construction.
Thoughts are expressed in a
coherent and logical manner.
Writing is mostly clear, concise, and
well organized with good
sentence/paragraph construction.
Thoughts are expressed in a coherent
and logical manner. There are no
Writing is unclear and/or
disorganized. Thoughts are not
expressed in a logical manner.
There are more than five spelling,
grammar, or syntax errors per
Writing is unclear and disorganized.
Thoughts ramble and make little
sense. There are numerous spelling,
grammar, or syntax errors throughout
(25% of TTL
Points)
___/15
There are no more than three
spelling, grammar, or syntax
errors per page of writing.
more than five spelling, grammar, or
syntax errors per page of writing.
page of writing.
the response.
Evidence and
Practice
(25% of TTL
Points)
___/15
Response shows strong evidence
of synthesis of ideas presented
and insights gained throughout
the entire course. The
implications of these insights for
the respondent's overall teaching
practice are thoroughly detailed,
as applicable.
Response shows evidence of synthesis
of ideas presented and insights gained
throughout the entire course. The
implications of these insights for the
respondent's overall teaching practice
are presented, as applicable.
Response shows little evidence of
synthesis of ideas presented and
insights gained throughout the
entire course. Few implications of
these insights for the respondent's
overall teaching practice are
presented, as applicable.
Response shows no evidence of
synthesis of ideas presented and
insights gained throughout the entire
course. No implications for the
respondent's overall teaching practice
are presented, as applicable.
